Thinking hard about what it is about Urja that makes us different and valuable to our clients brought me to this realisation: Our work for brands is measurably successful at driving business for brands. Also unique is that we drive consumer footfall and usage offline to achieve these results from online campaigns.
One of our early engagements was about getting consumers to change their Debit card usage habit and start using it as a shopping card. In 45 days of our campaign, we had tripled the previous month’s numbers. The branding experience was superb plus it drove consumer footfalls to offline stores. In another campaign to raise fixed deposits, we raised over Rs. 140 cr of fresh deposits through a 75 day online campaign.
Before the successes, our clients were only tentative believers. But they were believers all right 
We worked together to lower their risks by calculating RoI at the lowest level of return as well as at the lowest level of investment and setting up controls that allowed us to stop, start or change course at very short notice. Plus we worked on a hybrid costing model and the agency was incentivised for high performance.
We believe in our clients, we believe in consumers, we believe in Digital and we believe in miracles . We understand that the mindset of measurment and control is what marketers need to venture further into the digital space. Having run at least a thousand online campaigns, we have a number of case studies like these two and have distilled our expertise to a concentrated form. That’s what makes us succeed driving business even as we build brands in the digital space.
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Hi! Mr. Ranjeet,
This is Vijay Rane (Ref-friend of Mr. Prakash-where is he?). Hope you remember me.
Good achievement on your part.
Keep it up!
Warm regards,
Vijay
98207 33566