The power to publish and be heard is THE revolution. A revolution as important as the invention of the wheel, as the development of the printing press … No more is there a divide. Everybody is equal. Irrespective of age, experience, knowledge or place, anyone and everyone can speak their mind, they can air their [...]
Digital agencies often wonder why they don’t get invited to the grown-up’s table; why digital is often an afterthought, an add-on to the marketing strategy. Yet very few digital agencies offer deep, brand focused ideation. At best they will create tactical messaging, and most of their creativity is restricted to the tools and technologies of the online medium.
So what happens when smart “on brand” thinking combines with the innovative use of digital media?