Content Marketing

  • Increases visibility by improving SEO results
  • Increases traffic to your website
  • Helps a brand build authority and credibility
  • Generates qualified leads
  • Improves brand awareness and recognition
  • And more...

Content serves multiple purposes, and is the go-to-answer for the question “Will you find your next client — or will they find you?

Content Development

Content Marketing


Content Development
  • Increases visibility by improving SEO results
  • Increases traffic to your website
  • Helps a brand build authority and credibility
  • Generates qualified leads
  • Improves brand awareness and recognition
  • And more...

Content serves multiple purposes, and is the go-to-answer for the question “Will you find your next client — or will they find you?


Content Development

We can read your mind

While most seasoned expert marketers swear by the importance of Content Marketing in building a strong and sustainable digital presence and engagement, a lot of marketers are still puzzled or overwhelmed by the many questions concerning Content.

  • Does content really drive visitors and customers?
  • What ‘content of value’ can my business produce, which my customers will desire to consume?
  • How much content should I develop? How frequently? What formats? How should I promote it?
  • How much cost will it incur?
  • Will it be too complex to plan and manage? Will it be too time-consuming?
  • How will I ensure my brand value is maintained?

Such questions left unanswered, keep marketers away from deep-diving into, or even exploring content marketing.

When we first ventured into content marketing, we identified this problem and decided to assist by addressing the concerns first. We helped our clients understand the why’s, what’s and how’s of content marketing, and then went on to deliver the end-to-end strategy and execution, thus helping them leverage Content effortlessly and in a way that aligns well with their business bottom line.

To each his own

Now, not every marketer or business has the same appetite or budgets. But Content Marketing is for everyone. There are ways to explore and consume it in small portions.

Create a monthly newsletter for your customers.

Publish white papers for your evolved audience segment.

Create thematic educational videos or comic strips.

Promote a blog of useful evergreen articles on your website.

Post a series of topical content on social media handles.

Create presentations for employees or other stakeholders.

Every format serves a purpose - to each his own!


Content Plan

At Urja, our content marketing plans...

are always unique to the client’s business requirements; the foundation however remains the same, with enough room for experimentation and novelty.
Here are the important pillars of our Content Kingdom:

Audience Landscape

We keep audience requirement at the core of everything. From segmenting the audience, to mapping the stages of their lifecycle, to identifying their pain points to finally arriving at the content topics, we do it all being thoughtful and empathetic towards our audience’s needs.

Planning and Alignment

Perhaps the most complex part of our plan. We create an elaborate roadmap of the digital journey that our audience takes, and then map it to our content plan. This helps create content that is most relevant and value-adding. And needless to say, an engaged and happy audience is always more welcoming of your brand and marketing promotions.

Scheduling and Agile Execution

We use a scrum framework for meticulous scheduling of platforms, formats, timings, and content topics. We track trends and audience reactions, to optimize on feet.

Data Analysis

Our rigorous data mining, and elaborate analysis and reporting provide the foundation for agile optimisation. It also helps us in learning and developing the way forward to keep aligning with the business bottom line.

We, at Urja, have been executing content marketing activities of varied scales for our clients for many years now. And we are only happy to help you explore this friendly giant in the manner you wish to.

To take a look at some of our work in this area and know how you can achieve your marketing objectives by leveraging content send us a message here