Campaign Name: HDFC Bank UPI Payments
Objective: To create an impactful demo video to help customers get started with the UPI Payments
Uniquely Urja: Since HDFC Bank wanted to help a large customer base coming from different kinds of segments to switch to digital banking using UPI Payments, Urja created a simple, crisp and clean demo video that makes the transition easier.
During the time of Demonetization, there was a rising need to transform the way we bank. With easy and short demo videos on UPI payments, HDFC Bank helped its entire customer base enjoy a smooth transition from traditional way of transferring funds or making payments to a faster and convenient payment mode through UPI