Project Details

Campaign Name: Product Video for Wizely
Objective: To create a pre-launch product video for Wizely, the App that helps you save as you spend
Uniquely Urja: With the younger audience as TG and some key functionalities to be spelled out in the film, Urja made sure that the video had an easy and clear narrative, and was visually dynamic.

Project Description

Urja conceptualized the film keeping the pulse of the audience in mind. The problem faced by the TG was a critical one —spending too much and saving too less. This essence was captured first, following which Wizely came in as the solution, and the 'what' and 'how' of the App was presented in a lucid and interesting manner. Wizely's logo, the female protagonist in the video, and the pre-launch social media campaign too were developed by Urja.