Project Details

Campaign Name: Jana Small Finance Bank website
Objective: To build a website that reflects the persona and ideology of the bank
Uniquely Urja: The team's united efforts were synchronised around the core belief and legacy of the bank

Project Description

The small finance bank needed a platform to showcase their brand and offerings online. The new website would also tell their unique legacy from the time of inception to that of receiving the operating license. Our communication was focused on portraying the Bank's role, accomplishments and unique stand in the sector at large. From putting the organic elements together to positioning key information, the combined endeavour of artwork and content resulted in the overall brand messaging to be refreshing and impactful