Project Details

Client: ICICI Bank
Campaign Name: Pre-approved Loans and Credit Cards
Objective: Lead Generation
Uniquely Urja: Origami styled imagery used to underline the ease of the procedure involved.

Project Description

Move away clutter. Fresh and bright Origami is here! Breaking away from the usual style of imagery, we used Origami while creating a Landing Page for online application of pre-approved Loans and Credit Cards. The page was intended to guide and prod potential customers, and increase the number of online applications. The series of cross sell landing pages created were equipped with the information needed to make a ‘Buy’ decision. The creatives revolved around the small wishes and big dreams that could materialize through a loan or credit card. Origami, as a style, reinforced the ease of making dreams come true. Each banner explored a new possibility for the customer.