• Online UI/UX Development,Online Microsite Development
  • Online UI/UX Development,Online Microsite Development
  • Online UI/UX Development,Online Microsite Development

Project Details

Client: ICICI Bank
Campaign Name: Corporate Salary Account Microsite
Objective: Customer acquisition and Cross-sell
Uniquely Urja: Exceptionally quick Turn Around Time for a distinctive full fledged custom microsite

Project Description

ICICI Bank customised their microsites for corporates - these were hosted on ‘corporate intranets’. Understanding that User Experience (UX), User Interface (UI), and Powerful messaging are the pillars of an effective acquisition campaign, ICICI Bank decided to revamp the then existing text-heavy portal. But they had one condition for the agency, “We want it NOW!” We racked our brains, gave out a smart wireframe the very same day and executed a sleek and modern site in an exceptionally quick Turn Around Time, to everyone’s delight! While we recognize the influence a website exerts on its visitors, we also appreciate our client’s need for speed and immediate action!