Campaign Name: Educational Videos
Objective: Re-purpose content from a webcast to create bite-sized educational videos which are easy to consume and digest.
Uniquely Urja: The complex information from the webcast was broken down and used to create short videos that addressed common behaviours, concerns, and queries in a simple manner.
The Bank shared with us a one-hour webcast that had senior Bank officials offering advice on money matters. Key aspects from the webcast had to be re-packaged in a simple manner into short videos such that it suits the younger audience who are on the lookout for the right financial advice.