A reputed jewellery brand with strong roots in Maharashtra, P N Gadgil, had just begun expanding its horizons, when Urja partnered with them in this mission. Social media was optimally used to showcase their gorgeous collection, celebrate their craftsmanship, and promote their legacy. Engagement activities and contests hosted on their page included successful, topical and tactical campaigns like ‘Dill Kholke Diwali’, ‘Express Your Love’, ‘Shubharambh’, which received eager participation from all over India and beyond. The page proved to be a dynamic doorway to the website for a whole new audience of potential customers. PNG’s brand new ecommerce website is our creation as well!