• UI/UX Development, Microsite Development
  • UI/UX Development, Microsite Development
  • UI/UX Development, Microsite Development
  • UI/UX Development, Microsite Development
  • UI/UX Development, Microsite Development

Project Details

Campaign Name: Expressions Debit Card
Objective: Customer acquisition through impactful communication of the product features and persuasive user experience that would encourage th customer to choose and apply for the card immediately
Uniquely Urja: Intuitive user experience conceptualised and produced within a very short timeline
Project's link: Expressions Microsite

Project Description

ICICI Bank’s custom design themed Debit Card made waves when it launched. Urja only upped the appeal by designing a smart and expressive microsite application, complete with eye-catching banners, with the objective of creating product awareness, and acquiring customers. The microsite application enabled the customers to pick and choose from a gallery of 200+ awesome designs or choose one of their own pictures to create their own personalised Card