Project Details

Campaign Name: View Loan details
Objective: Achieve Usage through 'education'
Uniquely Urja: Distinctive creative and video production. Our creation, Eva spearheaded a series of simple, effective, and highly successful video demos.

Project Description

Eva, the friendly and wise mascot created by Urja, comes alive through a series of videos.Developing demos, making it available on social media and letting customers discover and learn for themselves is a powerful means of achieving the marketing objective of getting acquisition and usage. This video brings alive the concept from the ‘need to do’ to ‘how to do’, in a simple video. From conceptualising, scripting, storyboarding, creating illustrations and catchy animation, to selecting music score and recording voice overs, Urja conceived and delivered the video series, end-to-end.