• online Social Media Optimization
  • online Social Media Optimization
  • online Social Media Optimization

Project Details

Campaign Name: FWT on Social Media
Objective: FWT was looking to expand its presence in the social space and acquire new readers as well as engage more deeply with the brand's existing readership.
Uniquely Urja: Curating relevant content and testing and iterating the content based on the response was key to managing this property on Social.

Project Description

From bridal trousseau to celebrity weddings to guidance on nuptials and more – we covered it all! Urja manages the brands’ social media handles, namely Facebook, Twitter and Instagram, which are an active extension of the magazine’s message. This included a daily dose of curated posts like the comparative ‘This vs. That’, the informative ‘In Trend’, the insightful Quotes section & more - each post designed to engage the audience distinctively, with optimal usage of social media platforms.