We designed and developed ICICI Bank Property Search Microsite with easy-to-use functionalities. The site which is an interactive platform for property search in a locale of the consumer’s choice, had a rich user interface that would allow the viewer to assess his/her options for real estate investments, and was aimed at minimum user effort and maximum transparency of information. A single search would give the customer a selection categorized by types of property and rates arranged as pop-ups on a map of the given locale. Customers could sort options by price and also get a detailed report on each property projects. The call-to-action includes an option to buy instantly and calculate EMI on loan.