• UI/UX & Microsite Development
  • UI/UX & Microsite Development
  • UI/UX & Microsite Development

Project Details

Campaign Name: ‘Cash-in Select’ Loan
Objective: Lead Generation
Uniquely Urja: Distinctive User experience and compelling creative messaging.

Project Description

Through ‘Cash-in Select’ Loan, a service by ICICI Bank, customers could avail a personal loan on their Credit Card towards fulfilling urgent financial requirements. Urja developed a microsite through which customers could apply for the loan, track their loan application status and refer FAQs for details on the service. Home page banners and emailers too were developed to drive leads.