A brand is the intersection of customers’ expectation and their experience. Do we really know the actual difference between Brand and Branding? To start with, let’s find the basic definitions of brand. Here are some of the standard definitions that mislead people. The American Marketing Association defines brand as “A name, term, design, symbol, or [...]

Integrated marketing is by definition –  A holistic approach We use a simple 3 component, hi level framework to integrating the marketing communications for clients: 1.Consider the consumer buying cycle as the big goal Firstly we begin with understanding the targets – consumer and prospects – and map them out with reference to their stage [...]

We are speaking at SES New Delhi Panel Integrated marketing — What does it mean? As the debate on what to call SEO continues and much is made of the terms “content marketing” and “inbound marketing,” many in the industry cite integrated marketing as the answer. But what exactly does that mean? This leading panel [...]

The power to publish and be heard is THE revolution. A revolution as important as the invention of the wheel, as the development of the printing press … No more is there a divide. Everybody is equal. Irrespective of age, experience, knowledge or place, anyone and everyone can speak their mind, they can air their [...]

7 tips to improved email marketing.