If you are in advertising you will have heard some variation on this theme at least once today: the media landscape is changing, traditional advertising is dying, print is probably already dead. (I’m not buying arguments to the contrary. When was the last time you saw a great print campaign that wasn’t a scam?) Now here’s [...]

This morning Google made available a wonderful new tool to create your own Video story based on searches on Google. Here’s ours…
Now go make your own

At the crucial moments of truth, immersive brand experiences are essential. Creating and delivering them requires that marketers think more deeply about their consumer experiences and utilise very innovative application of good technology.

Now that Twitter has opened its platform for Promoted Tweets we can all expect to see ads (Twads?) in our timeline. There are people on both sides of the fence here; marketers and agencies are excited by the potential to interrupt conversations and divert attention to their products or services, while Tweeple on the other [...]

Digital agencies often wonder why they don’t get invited to the grown-up’s table; why digital is often an afterthought, an add-on to the marketing strategy. Yet very few digital agencies offer deep, brand focused ideation. At best they will create tactical messaging, and most of their creativity is restricted to the tools and technologies of the online medium.

So what happens when smart “on brand” thinking combines with the innovative use of digital media?