The power to publish and be heard is THE revolution. A revolution as important as the invention of the wheel, as the development of the printing press … No more is there a divide. Everybody is equal. Irrespective of age, experience, knowledge or place, anyone and everyone can speak their mind, they can air their opinions, AND … also promote and sell their services or products to an entire world.
This capability to reach and touch masses of consumers and producers directly, are throwing up opportunities of Crowdsourcing and there are murmurs that agencies are not needed any more as all ideas will come from the crowd – free or at the very least at very low cost. Taking this aspect of Crowdsourcing further what stops the world from changing into a ‘peer to peer’ world. Where individuals make and sell services to individuals on as large or as small a scale as they choose to.
And the big question is – what is the role available to marketers, organisations, agencies or any entity that profits by ‘organising’ resources? In other words what is the value proposition. In yet other words – what is the raison d etre.
Of course there exists value propositions – we just have to find them and express them in all dimensions above and beyond 360 degrees.
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