They say 90s was the era of desktops. Towards the end of the last century, PCs had penetrated into bedrooms and at some places were also enjoying the comfort of sitting on laps. This century began with mankind’s quest for portable means of communication…

Integrated marketing is by definition –  A holistic approach We use a simple 3 component, hi level framework to integrating the marketing communications for clients: 1.Consider the consumer buying cycle as the big goal Firstly we begin with understanding the targets – consumer and prospects – and map them out with reference to their stage [...]

The power to publish and be heard is THE revolution. A revolution as important as the invention of the wheel, as the development of the printing press … No more is there a divide. Everybody is equal. Irrespective of age, experience, knowledge or place, anyone and everyone can speak their mind, they can air their [...]

So Google’s launched a new social platform. Again. There’s a mad rush among the clued-in, fully connected, always online folk to get on this shiny new train. Again. Once on, they can quickly see and start worrying about how many, or how few ‘circles’ they’re in. I’m sure the experts are writing their very first [...]

Thinking hard about what it is about Urja that makes us different and valuable to our clients brought me to this realisation: Our work for brands is measurably successful at driving business for brands. Also unique is that we drive consumer footfall and usage offline to achieve these results from online campaigns. One of our [...]