The power to publish and be heard is THE revolution. A revolution as important as the invention of the wheel, as the development of the printing press … No more is there a divide. Everybody is equal. Irrespective of age, experience, knowledge or place, anyone and everyone can speak their mind, they can air their [...]
So Google’s launched a new social platform. Again. There’s a mad rush among the clued-in, fully connected, always online folk to get on this shiny new train. Again. Once on, they can quickly see and start worrying about how many, or how few ‘circles’ they’re in. I’m sure the experts are writing their very first [...]
Now that Twitter has opened its platform for Promoted Tweets we can all expect to see ads (Twads?) in our timeline. There are people on both sides of the fence here; marketers and agencies are excited by the potential to interrupt conversations and divert attention to their products or services, while Tweeple on the other [...]
The battle for the American Presidency has been a fascinating and historic one. But a few weeks ago, Obama won hands down in another equally improbable contest. He was voted Advertising Age Marketer of the Year, beating global icons such as Apple and Nike.
Obama has been in the news for his extraordinary online fundraising and $188 million TV ad blitz. But what won him acclaim from American CMOs and Agency CEOs, was his path-breaking digital strategy and campaign.