They say 90s was the era of desktops. Towards the end of the last century, PCs had penetrated into bedrooms and at some places were also enjoying the comfort of sitting on laps. This century began with mankind’s quest for portable means of communication…

Time and again we see brands wanting to do Facebook campaigns that garnered great responses for other brands. Some who are new to social engagement think that there is a sure shot way of getting likes and what that other brand did to get popular would also lead them into the list of blockbusters.

We are speaking at SES New Delhi Panel Integrated marketing — What does it mean? As the debate on what to call SEO continues and much is made of the terms “content marketing” and “inbound marketing,” many in the industry cite integrated marketing as the answer. But what exactly does that mean? This leading panel [...]

The power to publish and be heard is THE revolution. A revolution as important as the invention of the wheel, as the development of the printing press … No more is there a divide. Everybody is equal. Irrespective of age, experience, knowledge or place, anyone and everyone can speak their mind, they can air their [...]

So Google’s launched a new social platform. Again. There’s a mad rush among the clued-in, fully connected, always online folk to get on this shiny new train. Again. Once on, they can quickly see and start worrying about how many, or how few ‘circles’ they’re in. I’m sure the experts are writing their very first [...]