We are speaking at SES New Delhi Panel Integrated marketing — What does it mean? As the debate on what to call SEO continues and much is made of the terms “content marketing” and “inbound marketing,” many in the industry cite integrated marketing as the answer. But what exactly does that mean? This leading panel [...]
Thinking hard about what it is about Urja that makes us different and valuable to our clients brought me to this realisation: Our work for brands is measurably successful at driving business for brands. Also unique is that we drive consumer footfall and usage offline to achieve these results from online campaigns. One of our [...]
At the crucial moments of truth, immersive brand experiences are essential. Creating and delivering them requires that marketers think more deeply about their consumer experiences and utilise very innovative application of good technology.
Digital agencies often wonder why they don’t get invited to the grown-up’s table; why digital is often an afterthought, an add-on to the marketing strategy. Yet very few digital agencies offer deep, brand focused ideation. At best they will create tactical messaging, and most of their creativity is restricted to the tools and technologies of the online medium.
So what happens when smart “on brand” thinking combines with the innovative use of digital media?