Digital marketing

Online Media Buying Agency

How to get the best ROI in Media Buying?

October 5th, 2016 / No responses

An ad is said to be successful if it reaches the right audience at the right time through the right channel. This 3-way grid of marrying the audience with the channel at the precise moment is what media planning essentially involves. Planning, negotiating and executing form the crucial three steps […]


Brand vs. Branding

September 1st, 2016 / No responses

  Ever noticed how big brands fail miserably when they fail to meet their customer’s expectations, but the mediocre ones always stay around despite their below-par quality standards? Why does a star-rated restaurant receive lot of flak if it fails to stand up to its name & fame, while a […]

Facebook and Social Media Marketing

January 16th, 2016 / No responses

  Jo tera hai wo mera hai…really? Facebook is no longer just a social networking platform. From NGOs protesting and propagating social issues…to e-com big cats promoting their goodies, Facebook today is for everyone. Facebook marketing is now a proven way to expand your reach and get buyers to meet […]