If you are in advertising you will have heard some variation on this theme at least once today: the media landscape is changing, traditional advertising is dying, print is probably already dead. (I’m not buying arguments to the contrary. When was the last time you saw a great print campaign that wasn’t a scam?) Now here’s [...]

At the crucial moments of truth, immersive brand experiences are essential. Creating and delivering them requires that marketers think more deeply about their consumer experiences and utilise very innovative application of good technology.

Now that Twitter has opened its platform for Promoted Tweets we can all expect to see ads (Twads?) in our timeline. There are people on both sides of the fence here; marketers and agencies are excited by the potential to interrupt conversations and divert attention to their products or services, while Tweeple on the other [...]