Integrated marketing is by definition –  A holistic approach We use a simple 3 component, hi level framework to integrating the marketing communications for clients: 1.Consider the consumer buying cycle as the big goal Firstly we begin with understanding the targets – consumer and prospects – and map them out with reference to their stage [...]

We are speaking at SES New Delhi Panel Integrated marketing — What does it mean? As the debate on what to call SEO continues and much is made of the terms “content marketing” and “inbound marketing,” many in the industry cite integrated marketing as the answer. But what exactly does that mean? This leading panel [...]

7 tips to improved email marketing.

Thinking hard about what it is about Urja that makes us different and valuable to our clients brought me to this realisation: Our work for brands is measurably successful at driving business for brands. Also unique is that we drive consumer footfall and usage offline to achieve these results from online campaigns. One of our [...]

Digital one-to-one marketing allows businesses to do what traditional advertising and communication channels can never do. It allows them to build a dialogue with their customer. A research driven, long term one-to-one strategy however, goes one step beyond – it deepens the dialogue with every new interaction, learning more about the customer, offering more and more relevant messaging, and developing a lasting customer relationship.