The power to publish and be heard is THE revolution. A revolution as important as the invention of the wheel, as the development of the printing press … No more is there a divide. Everybody is equal. Irrespective of age, experience, knowledge or place, anyone and everyone can speak their mind, they can air their [...]

7 tips to improved email marketing.

So Google’s launched a new social platform. Again. There’s a mad rush among the clued-in, fully connected, always online folk to get on this shiny new train. Again. Once on, they can quickly see and start worrying about how many, or how few ‘circles’ they’re in. I’m sure the experts are writing their very first [...]

Thinking hard about what it is about Urja that makes us different and valuable to our clients brought me to this realisation: Our work for brands is measurably successful at driving business for brands. Also unique is that we drive consumer footfall and usage offline to achieve these results from online campaigns. One of our [...]

Over the past couple of months we’ve been overhauling newsletter and catalogue design templates for one of our key clients. Newsletters are always interesting to design, since they have to be fresh and familiar month on month, both at the same time. Icons are a great way to create familiarity and predictability of content. But, [...]